10.09.2008
Officially Rated “Fake-Free”
Shopping in Shanghai will be different starting from October: the Shanghai Intellectual Property Administration will start a project to fight against counterfeits. 100 stores have been selected to be part of the pilot project, among them 30 stores in Shanghai’s Luwan District. The stores will put up a “zheng” signboard (Chinese character for “real”), promising that no counterfeits are sold in the respective store. It is planned to spread the project to all retailers in Shanghai step by step.
The logo is valid for one year. After this period the store has to re-apply for a new signboard. If the store is caught selling counterfeit goods, the signboard will be removed immediately.
Originally, the project started in Hong Kong 10 years ago.
Keywords for this post:
China, Marken, trademarks
